M Data CO.,LTD
What is TV Meta Data？
M Data Co., Ltd. monitors TV program and TV commercial in Tokyo, Osaka and Nagoya 24/7. Very detailed information of broadcast contentsuch as: “when” “where” “what” “how” “how many seconds” on-airedare recorded with text data, and [TV Metadata database ]is developeddaily second by second. Over 100 professional operators at Data Center are recording down content ofbroadcast with originally developed TV data gathering system.
TV Meta Data is text data contains summary of TV program and commercial with time stamp. M Data records them right after broadcast. M Data captures TV metadata by verifying on-aired contents with human eyes and ears.
Metadata contains : Summary of broadcast contents, performer’s name, brand’s name, company’s name, place name and duration of exposure.
M DATA Co., Ltd.
9F, Toranomon1-chome MG Bldg, 1-16-16 ToranomonMinato-kuTokyo
|Data Center||3-5-15 Minamimachi, Mito City, Ibaraki Prefecture
|Established||23rd January 2006|
|Paid-up Capital||JPY 261, 590, 000 ※As of Dec. 2013|
|Board of Directors||Hidehiko Koguchi,
Tsukasa Usuiand others.
Auditor : Kazuhiro Tatsuki
|Shareholder||Project Inc. (Broadcast monitoring and clipping) /
HakuhodoDY media partners /
I-O Data Device / Inc.
Be Map Inc.
Key 5 key TV stations (NTV/EX/TBS/CX/TX/CX )and others
|Association||NPO Japan Meta Data Conference|