M Data Co.,Ltd.

What is TV Meta Data?

M Data Co.,Ltd. monitors TV programs and TV commercials in Japan 24/7. Very detailed information of broadcast contents such as: "when" "where" "who" "what" "how" "how many seconds" on-aired are recorded with text data, and [TV Metadata database] is developed daily second by second. Over 100 professional operators at Data Center are recording down content of broadcast with originally developed TV data gathering system.


Service

TV Meta Data is text data contains summary of TV program and commercial with time stamp. M Data records them right after broadcast. M Data captures TV metadata by verifying on-aired contents with human eyes and ears.
Metadata contains : Summary of broadcast contents, performer’s name, brand’s name, company’s name, place name and duration of exposure.

Company

Company Name

M Data Co.,Ltd.

9F, Toranomon1-chome MG Bldg, 1-16-16 Toranomon, Minato-ku, Tokyo, Japan
TEL:+81-3-3519-7060
FAX:+81-3-3519-6684
URL:https://mdata.tv

Data Center 3-5-15 Minamimachi, Mito City, Ibaraki Prefecture, Japan
TEL:+81-29-222-2020
FAX:+81-29-222-2022
Established 23rd January 2006
CEO Toshiya Sekine
Paid-up Capital JPY 261, 590, 000 ※As of Jan.2019
Board of Directors Hidehiko Koguchi,
Yasumitsu Watanabe,
Tsukasa Usuiand others.
Auditor : Kazuhiro Tatsuki
Business 1. Storage, editing, processing, distribution, and management of TV metadata
2. Aggregation, analysis, secondary surveys, and marketing surveys of TV metadata
3. Marketing research and marketing consulting 4. Data analysis for marketing, product development, and consulting
5. Mass and digital marketing operations
6. Information provision for the Smart TV business
7. Information Platform Business in Broadcasting Services
8. TV commerce support business
9. Overseas media research and the above-mentioned operations in the overseas broadcasting business
Shareholder 5 key TV stations:
Nippon Television Network Corporation
TV Asahi Corporation
Tokyo Broadcasting System Television, Inc.
TV TOKYO Holdings Corporation
Fuji Television Network, Inc.

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Google Japan Inc.
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Hakuhodo DY Media Partners Inc.
INTAGE Inc.
Japan Broadcasting Corporation
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Sharp Corporation
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and more...
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